Moein Abdolmohamad Sagha; Morteza Hendijani Fard; Alireza Kooshki Jahromi
Abstract
This paper aims at comparing the banks’ activities in the social networks using the content analysis method. In this study, 54 profiles for 14 external and internal banks in 4 popular social networks are analyzed. The banks are chosen using the purposive sampling method. Results show that most ...
Read More
This paper aims at comparing the banks’ activities in the social networks using the content analysis method. In this study, 54 profiles for 14 external and internal banks in 4 popular social networks are analyzed. The banks are chosen using the purposive sampling method. Results show that most banks use missions/goals on their social page to explain the bank information. They use the augmented product to present the product information. They use the company image to explain corporate identity. They use meetings and conferences to present bank events. They use music style for their videos. They use lifestyle pictures for their photos. They use information support for customer support. They use intimate/ interactive/ harmonious/ poetic style for their slogan and use their campaign albums for their albums. They also use sport and environmental issues to explain their corporate social responsibility. Moreover, they use services as the bank’s marketing messages. They use news announcements to release information. Furthermore, they use social responsibility and public consultation for socialization and finally, they use public partnerships for interactive customer engagement.
Hasan Valian; Alireza koushki Jahromi; Hasan Boudlaie
Abstract
The development of information and communication technology over the past decades has had tremendous impacts on organizations and has changed their strategies in adapting to the environment.The purpose of this research is to design a model of information technology capabilities in government organizations. ...
Read More
The development of information and communication technology over the past decades has had tremendous impacts on organizations and has changed their strategies in adapting to the environment.The purpose of this research is to design a model of information technology capabilities in government organizations. This research is developmental research in term of result, an exploratory research based on goal and a qualitative research in terms of methodology. The interview was used to collect the data necessary for analysis through the contextual theory. In this research, 14 interviews were conducted, which included two sections of knowledgeable managers, and IT and management specialists as theoreticians of this field. At first, the interviews were deep. In the middle, due to identification of conceptual codes, the interviews were conducted as semi – standard interviews for proper conceptualization of the topic. Analysis of the research codes after open coding showed that 132 codes were identified in the open coding step and in the central coding step, the two main themes of "IT infrastructure" and "IT exploitation" as the causative conditions Organizational structures and cultural mechanisms as conditions of intervention and acquisition of knowledge and exploitation of knowledge were also identified as the underlying conditions 6 IT strategies and 11 outcomes of IT capabilities were presented in two before - mentioned main themes. The results of the research showed that the capabilities of information technology in government organizations can bring about the desired outcomes and consequences of providing better quality services to citizens and clients.
